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My Hair Cares #choptoyourchin Campaign

My Hair Cares #choptoyourchin Campaign

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MY HAIR CARES

This season ghd cult styling products are supporting breast cancer charities across the globe by launching the limited edition ghd pink blush collection.

The long-standing collaboration between ghd and global breast cancer charities has raised more than £10million over the past 13 years and with your support we can make this year’s donation even bigger!

This year, for every ghd pink blush product sold in the UK, ghd will make a donation to Breast Cancer Now through the selling of ghd Platinum styler, Air hairdryer and paddle brush, all of which have had a pink blush makeover.

limited edition pink blush ghd platinum® styler and roll bag, £165 ~ £10 donated to Breast Cancer Now
ghd’s award-winning no compromise styler now available in limited edition pink blush with co-ordinating heat resistant bag. Featuring ghd’s patented tri-zone® technology, the ghd platinum® styler uses safer-for-hair heat that delivers ultimate styling results in just one stroke. What’s more, hair is also proven to be healthier*, stronger* and shinier.**
(Results based on tri-zone® technology: *vs a styler working at 230°C. **vs untreated hair.)

limited edition pink blush ghd air® hairdryer, £99 ~ £10 donated to Breast Cancer Now
Developed in conjunction with professional styling experts, ghd air® unlocks the secret to a gorgeous salon blow-dry, delivering reduced frizz and a professional finish, in half the time. Featuring a powerful professional motor and advanced ionic technology, ghd air® delivers exceptionally fast drying and styling, while also helping to reduce frizz, leaving hair soft and silky. Whether you’re looking for quick, sleek and smooth results or fabulous volume, ghd air® puts the power of a salon blow-dry in your hands.

limited edition pink blush ghd paddle brush, £20 ~ £2 donated to Breast Cancer Now
Our ultimate brush to detangle all lengths without generating static. Create straight and sleek blow-dries, smooth hair into ponytails and detangle on a daily basis with the ghd limited edition pink blush paddle brush.
ghd limited edition pink blush collection launches in stores and online on 1st August 2017. Donation with every purchase of the ghd pink blush collection. For more ways to support visit ghdhair.com/pink

In addition to the Pink Blush range, this year ghd are doing something a bit different….!

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GHD HAS PARTNERED WITH THE LITTLE PRINCESS TRUST TO LAUNCH A NATIONWIDE CAMPAIGN ENCOURAGING YOU TO CHOP TO YOUR CHIN.

Throughout August, September and October 2017, ghd and the Little Princess Trust, with the help of ghd’s army of stylists and devoted fans, will be encouraging people with long hair to proudly chop to their chin and then donate the hair to the Little Princess Trust; a charity supplying real hair wigs free of charge to children across the UK and Ireland that have lost their own hair through cancer treatment and other illnesses.

Since its inception, the Little Princess Trust has given away over 5,000 free wigs and with the rising demand for wigs the charity needs more help than ever to generate hair donations. The charity can accept a minimum hair donation of 7”/17cm.
Join ghd and participating salons across the UK and Ireland on Thursday 21st September to go for the chop and spread the word using #choptoyourchin.

About the Little Princess Trust:

  • The Little Princess Trust was launched in 2006 in memory of 5 year-old Hannah Tarplee who sadly lost her own battle with cancer the previous year.
  • The charity helps those with cancer up to the age of 24 with as many wigs asnecessary for the duration of their treatment and hair loss. For those with a-non-life-threatening condition which is causing hair loss, the charity provides a single wig to help with the associated trauma.

 

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